Download e-book Career Manual - Know Yourself: A Proven Formula to Discover the Work You Love

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Connect with and follow them using the personal branding tools at your disposal. An easy place to start is by looking at the people recommended to you or "also searched" depending on the platform , when you look at a profile of a thought leader you admire. You can also do a quick Google search for the top influencers within a given industry.

There are plenty of lists online outlining the "top people to watch" or "top people to follow". Whether you end up speaking directly with these influencers or not, you can learn a lot by watching how they or their team execute their own branding strategies. In addition to connecting with the people who are succeeding at goals similar to your own, make sure that you also connect with relevant publications, forums and news sources specific to your industry. Pay attention to the tone and type of content that is published there, and especially those items that tend to have great engagement metrics.

Make unique, high-quality content to stay top of mind with your audience and to win more professional opportunities. You never know exactly how or when a piece of content that you publish will resonate with a potential business partner, client or employee - so keep at it. By branding yourself as an active thought leader in your industry, you open the door to tons of possibilities. If you opt out of consistently developing your personal brand and engaging online, you are choosing to limit potential growth in your career. But, if you have the skills, why not open as many doors as possible for yourself?

And that starts with personal branding, actively connecting, and building your audience. When it comes to developing your personal brand, visibility is a necessity. In addition to the initial steps suggested in Pillar 3, make a consistent ongoing plan to ensure "personal branding recognition". Again, steps you can take to increase your visibility online by strategically working with your audience include:. This process blends best practices and proven strategy when creating a personal brand that showcases your strengths and increases your earning potential.

This is a pretty broad topic, but it refers to contacting people, organizations, news sources, etc that you think would be interested in you or your work. Outreach can range from tweeting at someone, to sending a message on LinkedIn, to cold calling, emailing, pitching and more. Your goal in outreach is to create "brand awareness" in others.

When done well, networking is about making a sincere connection with another person that can then develop into a mutually beneficial relationship. Avoid using people when networking. Instead focus on finding good hard-working people, that you respect who may have some overlap in your industry or desired profession.

Just find events in real life or online relevant to your industry and talk to people.

The Definitive Guide to Personal Branding

Some events could include:. It can start in real life or online, but engaging on social media is the easiest way to nurture those relationships actively and passively. These efforts will always help you when it comes to personal branding. In order to keep your existing audience interested and attract more people to your brand, you have to regularly engage on these platforms.

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Respond as best as you can to the comments, questions and content directed at you from your audience. And if you notice general trends in questions and posts, acknowledge that and respond publicly. In addition to engaging directly with your growing audience, publicly engage with people and news sources that are prominent in your industry. When it comes to developing a personal brand, regularly updating your profiles and website s with fresh content is a must.

Consistent content creation positively impacts three channels of your overall personal branding strategy:. From an SEO perspective, high-quality content that people engage with shows search engines that your property and that particular video, blog post, photo, etc. Over time, this translates to an increase in authority, which mimics the authority you are aiming to grow with personal branding. When people find this profile or piece of content, not only are they exposed to engaging information, but they see your positive personal brand and may increase your audience numbers.

Another critical reason for ongoing content creation is, it nurtures your existing audience and encourages new audience acquisition. By growing your audience with personal branding, you increase the opportunities for link building. Link building is a search engine optimization tactic where you try to earn links to your website or social media profile from a another site. The value of these links increases based on the authority of the site linking to you. There are two main benefits of effective link building. The first is that you will earn referral traffic from the site that links to you, bringing your personal brand more exposure.

The second is that new links to your site give it a greater chance of ranking highly for your target keywords. This can be links to your home page so you can rank for your own name, or links to a specific page on your site so that it might rank for its own set of keywords more on this in 6. Simply by expanding your audience and developing your personal brand, you increase the potential for link building. There are many advanced link building tactics you can use in your personal branding strategy, but for now stick with the basics.


In addition to SEO value, the process of link building takes advantage of your current audience and expands your reach to a new one. If you look at the top personal branding experts, most of them are comfortable with the basics of keyword research. Use free tools like Google Adwords and Keyword Planner to create a list of words related to your personal brand and industry. Using tools like these let you investigate the volume of searches for specific keywords.

So what? You may ask. Well, by doing research on words related to your industry, you can find specific keywords or phrases long-tail keywords that a subset of your desired audience is searching for. By choosing content topics carefully and optimizing the content properly, you can likely get your piece ranking for that keyword. While the focus of personal branding should be about getting your story out there and connecting with the right people, another important aspect of actively branding yourself has to do with risk factors.

By thoughtfully developing your personal brand online, you are taking preventative steps. The act of personal branding will help you preemptively combat negative or irrelevant online content about you or someone who shares your name. Instead of having to jump into crisis management mode when this happens, you are already getting ahead of that scenario through consistent work and development of your personal brand.

Career Manual - Know Yourself: A Proven Formula to Discover the Work You Love

Even though this is not uncommon, the effects can still take a toll on your professional and personal life. Google searches that resulted in a mistaken identity caused tons of rejections. You will learn proven tools and techniques about how to find your dream job easily. This top job search book will help you irrespective of your location, skill level, expertise, and experience. All you need to do is to read through the tips provided in the book and apply them to your job search. And maybe they are right as readers all over the world have reiterated the same thing again and again.

It will help you find the job much faster than you thought possible. This top job search book will teach you a valuable lesson that you need to learn if you want to crack the code of your dream job. This best job search book works. At least this is what most of the readers of the book think. One of the readers mentioned that after reading this book, he has realized how many mistakes he has been making in his resume.

Another reader pointed out that this book is the perfect bridge between your resume and your appointment letter. Getting hired is easy if you know how. This top job search book will show you how you can understand the formula for hiring and get hired with absolute certainty. This best job search book bridges the gap between getting hired and hiring with conviction. This book is based on performance based hiring which is essential if the recruiter and the interviewer want to find a common ground. Grab the book and know why it works.

So you want to know how you would be able to make your mark in 60 second flat.

Accept reality.

Create a statement like an advertisement which you will use during the interview. This statement will briefly point out your skills, your achievements, your knowledge and why you are the right candidate for the job. And then once you feel that your catch phrase is great enough, use it whenever you can. This is entirely written from a different perspective. Unlike any job search book, this job search book talks about the perspectives of employers and how they see the candidates.

Imagine the possibility when you can get into the mind of your interviewer and can learn the secrets of what make you tick. Would you not be pumped up to learn more about it? If yes, grab this book. This article is the analysis of the reasons why it took me longer than it should have. When I give you advice, remember that I am giving that advice to myself as well. We are in the same boat. I got hired before I could finish the Free Code Camp Front End curriculum, but I know for a fact that it will help me grow as a developer to get back and finish those projects.

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I am making it my goal to finish all the Front End projects, and to make them my priority over anything else code-related I learn in the near future. This article is for me and for you — to make us push through the discomfort and optimize our learning so we can get to where we want to be faster! I strongly believe that at the very beginning of your learning, you definitely should use tutorials and interactive online resources to familiarize yourself with the syntax of HTML, CSS, JavaScript, to learn to think programmatically, and become comfortable with the essential, basic things.

An attempt to build projects right away without that knowledge would be too frustrating. When you start creating projects, you will inevitably get stuck. If you stick with it, after a while you will overcome the barrier, but soon thereafter you will hit another one. So we take a pause. However, we are afraid that our pause is going to stretch and we will just continue to code less and less and drop it. Nobody will tell you are not learning to code or criticize you in any way for doing that.

Find your dream job without ever looking at your resume - Laura Berman Fortgang - TEDxBocaRaton

Trust me, all the walls will crumble if you bang on them long enough. Think of the people who, back in the day, were learning foreign languages by having two copies of the same book in their native and target languages. How did they do it? They just stuck with it long enough. The worst that can happen in this situation is that the person will give up on the project and with it give up on coding as well.

I recommend starting with simple projects, and as you finish each of them, you will get a feeling of accomplishment, and a better understanding of how to structure a bigger project. You would probably have to rewrite the whole thing 3—4 times to get it to a decent level of quality, whereas you could start with writing small stories, get feedback, improve you writing, and approach your Moby Dick when you are truly ready.

The best place I know is Free Code Camp. In the beginning of my coding journey I would ask all the developers I knew both offline and online what should my first project be. I kid you not when I say surprise surprise they all said it should be a To-Do List app. I honestly think that if we keep making these To-Do list apps they will soon overcrowd the whole Internet. Free Code Camp helped me in a sense that it provided a list of exciting projects, lined up in a sequence of increasing difficulty.

It is the strongest starting point I know to get you building. Before you start building, write out what you want it to do. Your code has to have a basic structure too, before you begin writing it. Write in pseudocode — basically just explain in words what each part of the application or the project code will do. The best example I can provide you with is: remember when you were writing essays in school, you had to structure them first, for instance, an intro with your opinion on the subject, 3 main points in support of your opinion, and a conclusion.

You will always experience the moments of getting stuck: not just when you are learning, but at work too. The sooner you get comfortable with being uncomfortable, the better. It will make your progress that much faster. Programming itself is creative problem solving. If there are no problems that are difficult for you to solve, it means you are playing it safe. Stop treading in the shallow water and take a dive! I know it is easy to do in these moments. I was the same way as well, I felt like there are people probably who just fly through this section and I felt bad about myself and my progress.

Now I know better. Your general rule when approaching something difficult — something you think you might not be able to do —should be to try doing it first. Start from the basic structure, and try to code it. If you are stuck on the same thing for more than three days of focusing on it, drop it for a while and find similar — but a bit easier — things to do.

What I find is that after I do that, my subconscious mind is still focused on solving the problem I got stuck on. I get these random ideas on how I might solve it when I am doing simple things — like taking a shower or washing the dishes — it suddenly hits me! Sometimes it works exactly that way. But the main advice here is — always pick something that makes you a little uncomfortable. Anything else is not worth your time. This is an amazing quality that you as a programmer and as a person looking to succeed in life should work on developing in yourself.

Prepare for all the problems, all the challenges, all the criticisms of your work, of your designs, of your solutions, and anything else you might do even before they happen. Are you afraid of being on stage? Reframe all of this : what can you learn from the experience to make it better next time? How can you turn your weaknesses into strengths?

For example, you might worry that you are coming to coding too late after having been on another career path for X number of years. Reframe that in your mind by thinking about a different perspective and maturity you will be bringing into the industry that desperately needs more mature people psychologically and more diverse backgrounds? You are making the tech industry richer by the very decision to get into it! In order to progress faster, you should work on your projects every day.

That part is just common sense. However, there are some additional considerations that you should keep in mind.

Pillar 1: Building a Basic Brand: Looking the part

I know you want to make a commitment of coding for 3 hours a day and try to stick to it. This works, but only for so long, until life comes into play. With a reasonable time limit — like 30 minutes a day — you will always know that it can be done, and that you will always have half an hour a day to spare on coding, especially if your main goal is to learn to code. You will even find yourself coding more on certain days, and that will feel great, because you will already have fulfilled your quota for that day.

This time limit is more of a psychological trick that works because of the way our brains are wired. Remember that time you had a big project that you needed to start, but you kept delaying and delaying until you just had enough time to finish it before the deadline? You did OK, but you were stressed out all the time prior to that. Then add to this the fact that there is no one to set you a deadline on becoming a developer.

That is, no one, but you. That makes us feel terrible, and decreases the desire to sit down and code the next day. With a time-limited daily goal, you will make progress every day. You showed up.